Baba Marta, Martenitsa & A Mother-Daughter Tradition Turned Small Business

February 1, 2025 |
Baba Marta, Martenitsa & A Mother-Daughter Business That’s Growing with Tradition

Every year on March 1st, Bulgarians celebrate Baba Marta, a beloved tradition marking the arrival of spring. It’s a time of renewal, joy, and most importantly—the exchange of Martenitsa, red-and-white bracelets that symbolize health, happiness, and good fortune. This year, I’m especially excited to share the story of a Bulgarian friend of mine who has…

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