If It Feels Impossible, It’s Probably Natural: A Mompreneur’s Guide to Breaking the Rules
Inspired by Sapiens: A Brief History of Humankind by Yuval Noah Harari
“Culture tends to argue that it forbids only that which is unnatural. But from a biological perspective, nothing is unnatural. Whatever is possible is by definition also natural.”
– Yuval Noah Harari, Sapiens
Let that sink in for a second. Because if you are a mom building a business between diaper changes, school drop-offs, and the occasional mental breakdown in the pantry—this quote is your permission slip to ignore outdated expectations and keep going.
Running a business as a mom often feels like walking through an airport with one high heel, one sneaker, and a carry-on full of guilt. You are told it is not "natural" to want more, to work late, to skip the bake sale. But according to biology—and Harari—you are doing exactly what nature allows: adapting, evolving, and rewriting the script.
What’s “Natural” for a Mompreneur?
Survival. Ingenuity. Multitasking like a beast. You’re not just doing it all—you’re doing what is never been done before, and that is exactly what nature intended.
Here are a few game-changers that have helped me stay sane, organized, and caffeinated—while growing a business from the kitchen table.
Portable Monitor
For when you are juggling spreadsheets on one screen and YouTube Kids on the other.
Sapiens: A Brief History of Humankind
Read it during nap time or in five-minute chunks between tasks. It’s a reminder that humanity has always evolved—so can you.
Reliable Coffee Maker
Because let's face it: your morning and your business run on caffeine. I love my Nespresso coffee maker and I use it every day. Multiple. Times.
The Pretty Notebook for Moms Who Do Too Much
Simple notebook works well for writing down both business goals and kid schedules. Because they are both your "full-time job".
Noise-Cancelling Headphones
For Zoom meetings... or when you just need to pretend you are on a silent retreat.
Nature made you capable of building life and building businesses. The rest? Just cultural noise. So the next time someone says “That’s not what moms are supposed to do,” just smile, sip your coffee, and remember: if it’s possible, it’s natural.
